Influence
Think through the ideas in Robert Cialdini's Influence with a companion that has read the same book. It works best as a discussion partner: check that you can explain each principle…
Bring it a decision and it argues the opposing side, building the strongest case for why your plan fails. Before a launch, contract or big spend it runs a pre-mortem, so weaknesses s…
Bring it a decision and it argues the opposing side, building the strongest case for why your plan fails. Before a launch, contract or big spend it runs a pre-mortem, so weaknesses surface while they are still cheap to fix. It names the proof that would move it, then waits for your explicit go-ahead.
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